Blog
Page 3 of 8. The data layer behind matched betting, arbitrage and odds comparison, written by the team that maintains it.
Matched betting & oddsmatcher
Racing is where each-way and extra-place matched betting lives, and it is the most demanding odds data to model. Here is what makes it hard and what a matched feed delivers for it.
· 5 min read
Fundamentals
Odds data is a four-level hierarchy: event to market to selection to price, plus bookmaker, region and freshness metadata. Once the shape clicks, integrating a feed is straightforward.
· 5 min read
Fundamentals
An odds comparison site is a best-price table, and its data layer is the whole product. Here is what that layer has to do, and why normalisation, not raw prices, is the part that decides whether it works.
· 6 min read
Fundamentals
Markets get suspended or voided constantly, and a feed that hides those states will hand your users a wrong price. Here is how a good feed represents them, and what your product should do with each.
· 6 min read
Arbitrage & value betting
Building a sure-bet finder is two jobs. The detection maths is the fun part; the data layer underneath is the one most teams end up licensing. Here is why, and what it needs to deliver.
· 6 min read
Matched betting & oddsmatcher
Building an oddsmatcher means building two things: the data that feeds it, and the product around it. This is how to tell them apart, and which one is worth your engineering time.
· 6 min read
Fundamentals
You have the odds data; now you need to render it. A practical guide to mapping the response to rows, formatting decimal prices, showing the matched pair, and keeping it fresh.
· 6 min read
Buying vs building
A big book-count number is easy to print and easy to fake. Here's how to test a feed's coverage on depth, freshness and completeness, and verify it on a live dashboard before you commit.
· 6 min read
bet365 odds data
bet365 has no public API, so there are two honest routes to its odds: own the collection, or license a feed that already includes bet365 matched against exchange lay prices. Here's how to choose.
· 5 min read