Best for
The best odds feed for matched betting.
If you are building a matched-betting product, the feed is the product. This is a criteria-based look at what makes an odds feed genuinely good for matched betting — and an honest account of where OddsRelay fits and where it does not.
Who this is for
Teams building an oddsmatcher, a matched-betting subscription product, or matched-betting content and tools who need finished opportunities rather than raw prices.
What matters for matched betting
It has to be matched, not raw
For matched betting, a raw price feed means building a matching engine first. The feed should return back/exchange-lay pairs, rated and with qualifying figures, ready to render.
bet365 has to be in it
bet365 is central to matched betting and a book matched bettors expect. A feed without it is missing an offer users care about.
Every matcher type
Standard, each-way, extra-place, BOG, dutching and 2Up each have distinct logic. A complete feed handles all of them as finished output.
Gated for actionability
Rows should be gated on liquidity and freshness so users are not shown opportunities they cannot actually place.
Evaluation criteria
| Criterion | What to look for |
|---|---|
| Matched output | Back/exchange-lay pairs, rated, with qualifying loss/profitRaw prices mean you build and maintain the matching engine. |
| bet365 | bet365 included, not an omissionIt is the book matched bettors expect to see. |
| Matcher types | Standard, each-way, extra-place, BOG, dutching, 2UpA single-type feed covers a fraction of what users actually want. |
| Gating | Liquidity- and freshness-gated rowsUngated rows damage trust the first time a user cannot place one. |
| Proof | Evidence the feed runs a live matched-betting productMatched betting is unforgiving of stale or wrong rows. |
Where OddsRelay fits
- OddsRelay's flagship is a matched feed: back/exchange-lay pairs, rated, with qualifying loss and profit computed.
- bet365 is included, alongside deep UK coverage normalised to one schema.
- All live matcher types ship from one endpoint, selectable per request; price-boost is available as volume builds.
- Rows are gated on liquidity and freshness, so what you render is actionable.
- It already powers a leading UK matched-betting platform in production.
An honest caveat
If you only need raw prices to run your own analysis, the matched feed is more than you need — start with the raw feed instead. And if your market has no exchange to lay against, matched betting in the back-and-lay sense does not apply; dutching-style coverage is the honest fit there.
Proof
Powers a leading UK matched-betting platform.
Live coverage, freshness and status are published on the coverage dashboard.
Questions
What is the single most important thing for matched betting?
That the feed is matched, not raw. Everything else — coverage, bet365, gating — matters, but if the feed only gives you prices you are building the matching engine before you ship anything.
Do I need every matcher type on day one?
Not necessarily, but you want a feed that offers them so you can add each-way, extra-place, BOG, dutching and 2Up without changing providers. Each has distinct logic that is expensive to build yourself.
Is bet365 really included?
Yes — bet365 is included in OddsRelay's matched product. Access to the data is what you license; the methods behind coverage are never part of it.
Keep reading
Matched-betting data
Oddsmatcher-ready rows — back/lay paired, rated, gated, bet365 included.
Matched-betting feed checklist
A practical checklist for the feed under an oddsmatcher — matched output, bet365, gating, types and more.
Oddsmatcher-ready, explained
The difference between raw prices and a row you can render straight into an oddsmatcher.
Lay & exchange coverage
Why the exchange side matters as much as the bookmaker side — and what 'lay coverage' really means.
Matched-betting platforms
The matched feed your oddsmatcher renders — back/lay paired, rated, bet365 included.
Tipsters & content sites
Embeddable calculators, comparison tables and offers under your own brand — fed by one API.
Build on matched rows, not raw prices.
Start a free trial of the matched feed, bet365 included, and see the rows your oddsmatcher would render.