For tipsters & content sites
Odds data for tipsters and content sites.
A tipster or content site lives on trust and engagement. Odds data lets you give readers something to do — a best-price table, an oddsmatcher, a calculator — under your own brand. OddsRelay supplies the data behind those tools as one clean API, so you publish features instead of maintaining feeds.
The job to be done
Turn passive readers into engaged users with live odds tools — without owning a data pipeline or a dev team to keep it alive.
The data you need
Reliable best-price data
Current prices across the books your readers use, normalised so a comparison table is accurate the moment it loads.
Matched opportunities
Oddsmatcher-ready rows if you run matched-betting content — finished pairs, not raw prices to process.
Coverage readers expect
Deep UK coverage with bet365 included, so your tables do not have an obvious gap.
Your brand, not ours
Data you render inside your own design — your tools, your look, your audience.
How the feed fits
- One API feeds best-price tables, an oddsmatcher and calculators across your whole site.
- The matched feed gives you finished rows, so a matched-betting section is render-only.
- Coverage is maintained for you, so your content does not quietly rot as books change.
- bet365 is included — a book readers expect to see.
Integration shape
License the feed
A scoped key for the feed types and regions your content needs.
Pull what each page needs
Best-price board for a comparison table; matched rows for an oddsmatcher; nothing for the pure-math calculators.
Render in your brand
Drop the data into your own components, or embed brand-tokened widgets styled to your look.
Keep it fresh cheaply
ETag/304 polling on the feed cycle keeps even a busy site efficient.
What changes
- Interactive tools that keep readers on the page longer.
- A matched-betting section without a matching engine.
- Coverage that stays correct without your attention.
Proof
Powers a leading UK matched-betting platform.
Live coverage, freshness and status are published on the coverage dashboard.
Questions
Can I put your tools on my own site?
Yes. The feed powers best-price tables, oddsmatchers and calculators that render inside your own design — your brand, your audience. You license data access; the tools sit on your site.
Do I need to be technical?
Less than you might think. The pure-math calculators need no feed at all; the data-backed tools are a straightforward API integration, and brand-tokened embeds reduce it further.
Is bet365 included?
Yes — bet365 is included in the matched product and available on the raw feed. It is a book audiences expect to see in a comparison.
Will the data stay accurate?
Coverage and normalisation are maintained for you, so your tables and tools stay correct as bookmakers change, without you re-integrating each book.
Keep reading
Odds comparison
60+ UK books in one normalised feed — bet365 included, coverage maintained.
Matched-betting data
Oddsmatcher-ready rows — back/lay paired, rated, gated, bet365 included.
Choosing a provider
The eight criteria that actually separate odds feeds — coverage, freshness, schema, support and more.
Oddsmatcher-ready, explained
The difference between raw prices and a row you can render straight into an oddsmatcher.
For tipsters
What a tipster or content site needs from a feed — tools, brand, ease — and where OddsRelay fits.
Tools & widgets
Embeddable calculators and widgets.
Give readers something to do.
Start a free trial of the full UK feed, bet365 included, and put live odds tools on your site under your own brand.