Glossary
Matched betting
Matched betting is a technique that uses bookmaker promotions and exchange lay bets to extract value at low risk, by covering both sides of an outcome.
Matched betting places a back bet at a bookmaker and lays the same outcome on an exchange, so the result is covered either way. Applied to free bets and promotions, it turns bookmaker offers into low-risk value.
As a data product, matched betting needs an oddsmatcher: matched back/lay pairs a tool rates and sorts.
The data supplies opportunities. It never guarantees a given offer is available to a given user, since bookmakers vary and restrict promotions.
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OddsRelay delivers this as part of one already-matched feed. See live coverage on the coverage dashboard.