Use case
Sports trading tools, with the matcher already built.
OddsRelay gives a sports-trading product normalised multi-book prices with the exchange side attached, so traders see spread and lay liquidity in one consistent schema.
The problem
A trading tool needs comparable prices across books and the exchange, presented consistently so a trader can read spread, movement and lay availability at a glance. Stitching together different books' labels and the exchange's structure is exactly the plumbing that delays the actual product.
The data that solves it
One normalised schema with back prices and the exchange lay side together. That lets a trading UI show where a price sits versus the market and versus the layable exchange price, without the user worrying about source differences.
How the feed delivers it
The feed delivers the normalised, matched view; your product layers charts, position tracking and alerts on top. The coverage and normalisation are handled, so the build is the interface.
What the feed surfaces
Integration
Read the matched feed, render your trading view, poll on the matcher cycle. The OpenAPI spec and docs cover the full envelope.
Honest framing
The feed is built for pre-match data on a short polling cycle, not sub-second in-play streaming — we describe latency honestly and publish freshness on the dashboard.
Sports trading tools by bookmaker
See how specific books fit sports trading tools, each delivered normalised in one clean feed.
Sports trading tools: common questions
- Can I build an in-play trading tool on this?
- The feed is built for pre-match data on a short polling cycle. It suits pre-match trading and analysis; sub-second in-play streaming is not what we ship today, and we say so rather than overstate.
Related coverage
Bookmakers, regions and use-cases connected to sports trading tools.
- Betfair ExchangeExchange
- SmarketsExchange
- MatchbookExchange
- bet365Bookmaker
- United Kingdom odds dataLive coverage
- Ireland odds dataLive coverage
- Matched bettingPower an oddsmatcher with back odds already paired against exchange lay.
- Arbitrage & surebetsFeed an arb scanner deep, normalised coverage including bet365 and the exchanges.
- Value & +EV bettingCompare soft-book prices against a sharp benchmark to surface positive expected value.
Proof, not claims
Wire sports trading tools into your product.
Start a free trial of the full UK feed, bet365 included and already matched, or contact us to scope your build.
Powers a leading UK matched-betting platform. See live coverage, freshness and uptime on the coverage dashboard.