For emerging-market operators
Odds data for emerging-market operators.
Operators and builders in South Africa and Nigeria face a coverage gap: the global aggregators concentrate on the big Western markets and thin out locally. OddsRelay is building domestic coverage for these markets — South Africa first — delivered through the same clean API as the UK feed, so one integration gives you the regional views you need.
The job to be done
Get domestic coverage for South Africa or Nigeria — the books and markets your users actually bet on — through one integration, without stitching together unreliable local sources.
The data you need
Domestic coverage
The local books and markets your users care about, not just the global names — South Africa first, Nigeria following.
Native-currency handling
Stakes and limits in local currency, so the data fits your market rather than a converted approximation.
Honest regional modelling
Where a market has no exchange to lay against, dutching-style coverage is offered honestly rather than a back/lay claim that does not apply.
One integration
Regional views delivered through the same API as the UK feed — not a separate system to integrate.
How the feed fits
- Regional views arrive through one integration — UK and emerging-market coverage from the same feed.
- Coverage is productised and maintained, the durable advantage in markets others treat as an afterthought.
- Where there is no exchange, the feed models opportunities honestly rather than overstating lay coverage.
- South Africa is the priority today, with Nigeria on the roadmap.
Integration shape
License a regional view
Add South Africa (or Nigeria as it lands) to your scoped key, alongside or instead of the UK.
Pull the regional board
The same endpoint, filtered to your region — one integration, many regional views.
Handle local specifics
Native-currency stakes and limits, and honest modelling where a market has no exchange.
Grow with coverage
As domestic coverage deepens, your existing integration picks it up.
What changes
- Domestic coverage without stitching together local sources.
- One integration for UK and emerging-market views.
- Honest data that fits the local market, not a converted approximation.
Proof
Powers a leading UK matched-betting platform.
Live coverage, freshness and status are published on the coverage dashboard.
Questions
Which emerging markets are covered today?
South Africa is the priority and where coverage is being built first; Nigeria is on the roadmap. We describe coverage by what is genuinely available rather than promising every market at once.
How do regional views reach me?
Through the same integration as the UK feed — one API, filtered by region. One integration gives you many regional views as coverage expands; there is no separate system to wire up.
What about markets with no betting exchange?
Where a market has no exchange to lay against, back/lay matched betting does not apply. We offer dutching-style coverage honestly there rather than claiming lay coverage that is not real.
Is this as deep as the UK feed?
Not yet — the UK is the mature market and emerging-market coverage is being built, South Africa first. We publish what is genuinely covered and grow it, rather than overstating depth.
Keep reading
Regional views
One integration, many regional views — UK today, South Africa first among emerging markets.
Odds comparison
60+ UK books in one normalised feed — bet365 included, coverage maintained.
Matched-betting data
Oddsmatcher-ready rows — back/lay paired, rated, gated, bet365 included.
Emerging-market odds data
What domestic coverage in SA and NG involves, why it is scarce, and how to buy it honestly.
Coverage, freshness & reliability
How to verify the three claims every odds feed makes — and the proof to demand for each.
For the SA market
What domestic SA coverage needs — local books, native currency, no-exchange honesty — and where OddsRelay fits.
Regional coverage
Coverage where others thin out.
Contact us about South African coverage today and Nigeria as it lands — delivered through the same feed as the UK.