Solution
Odds comparison from one clean feed.
Running a comparison site or a best-price widget means pulling prices from dozens of bookmakers and forcing them into one shape. OddsRelay delivers that shape: deep UK coverage, bet365 included, every book and market normalised to the same event and selection model, from a single authenticated API.
The problem
An odds-comparison product is only as good as its coverage and its consistency. Miss a major book, or fail to map two bookmakers' markets to the same event, and your best-price table is wrong in a way users notice immediately. Achieving both means integrating and maintaining dozens of independent sources — a permanent engineering cost, not a one-off.
The approach
OddsRelay normalises that for you. Every bookmaker and market is mapped to one consistent event and selection model, so a comparison is a lookup rather than a reconciliation. You get deep UK coverage with bet365 included in a single feed, and the coverage is maintained as the market changes so your tables stay correct.
What is included
Deep UK coverage
60+ UK bookmakers, bet365 included, in one feed — the breadth a credible best-price table needs.
One normalised schema
Every book and market mapped to the same event and selection model, so comparing two prices is a direct lookup.
Maintained coverage
As bookmakers change their markets, the mapping is maintained for you — your comparison stays accurate without you chasing it.
Best-of-board context
Exchange back prices sit beside bookmaker odds, so your table can flag when the exchange genuinely beats every book, not just the best bookmaker.
Integration
- Authenticate with a scoped or_live_* key (Bearer token).
- Pull the normalised board for a market and region in one GET.
- Map prices into your comparison rows directly — they already share one schema.
- Refresh on the feed cycle with ETag/304 to keep it cheap.
The full envelope, every field, scopes and rate limits live in the API docs.
Proof
Powers a leading UK matched-betting platform.
This is production-grade coverage on a proven delivery contract — normalised and maintained, not a one-off sample export.
Live coverage, freshness and status are published on the coverage dashboard.
Questions
How many bookmakers are covered?
The public figure is 60+ UK bookmakers with bet365 included. The coverage dashboard shows the live picture; we publish a conservative claim rather than overstate.
Do I have to normalise the data myself?
No. Every bookmaker and market arrives mapped to one consistent event and selection model, so a price comparison is a direct lookup rather than a per-book reconciliation.
Is bet365 included?
Yes — bet365 is included in the matched product and available on the raw feed as an add-on. It is a book comparison users expect to see.
Will my tables drift as bookmakers change?
The mapping is maintained for you as the market changes, which keeps your comparison accurate without you re-integrating each book by hand.
Keep reading
Coverage, freshness & reliability
How to verify the three claims every odds feed makes — and the proof to demand for each.
Choosing a provider
The eight criteria that actually separate odds feeds — coverage, freshness, schema, support and more.
Affiliates
Accurate best-price and comparison data to drive conversions — without a data-collection team.
Tipsters & content sites
Embeddable calculators, comparison tables and offers under your own brand — fed by one API.
Sportsbook operators
Live market price-discovery and margin benchmarking — without standing up a data-collection team.
For odds comparison
What a comparison site needs — breadth, normalisation, accuracy — and where OddsRelay fits.
Bookmaker coverage
Every book in the feed.
One feed, every price in one shape.
Start a free trial and build a best-price table on coverage that is already normalised — bet365 included.