Solution
One feed, many regional views.
Selling into more than one market usually means more than one data integration. OddsRelay collapses that: one integration gives you region-filtered views of the feed — UK today, with emerging markets (South Africa first) added through the same API. You add a region to your key, not a new system to your stack.
The problem
Expanding into a new market should be a commercial decision, not a re-platforming. But odds data is usually market-specific: each region is a different provider, a different format, a different integration to build and maintain. That friction is exactly what stops teams serving the markets they could.
The approach
OddsRelay delivers regional coverage as views of one feed. The same authenticated endpoint, filtered by region, returns the board for the market you ask for — so adding a market is adding a region to your scoped key, not standing up a parallel integration. UK is live today; emerging-market coverage (South Africa first) is delivered through the same API as it lands. This is a delivery benefit: one integration, many regional views.
What is included
Region-filtered endpoint
The same API, filtered to the region you need — UK today, more as coverage expands.
One integration
Add a region to your scoped key rather than integrating a separate per-market feed.
Honest emerging-market framing
South Africa first; where a market has no exchange, dutching-style coverage is offered honestly rather than an inapplicable lay claim.
Same schema, every region
Each regional view returns the same event and selection model, so your rendering code is identical across markets — you switch region, not data shape.
Integration
- Authenticate with a scoped or_live_* key (Bearer token).
- Filter the endpoint by region — ?region=uk today, more as they land.
- Render the regional board the same way across markets — one schema.
- Add regions to your key as you expand, with no new integration.
The full envelope, every field, scopes and rate limits live in the API docs.
Proof
Powers a leading UK matched-betting platform.
The UK view runs on a production-grade feed and a proven delivery contract; regional views extend the same model as coverage is built — honestly, South Africa first.
Live coverage, freshness and status are published on the coverage dashboard.
Questions
How do regional views work for me, technically?
You call the same endpoint and filter by region. One integration gives you many regional views; there is no separate per-market feed to wire up. Adding a market is adding a region to your scoped key.
Which regions are available?
UK is live today. Among emerging markets, South Africa is the priority and built first, with Nigeria on the roadmap. We expose regions as coverage genuinely exists, not before.
What if a region has no exchange?
Then back/lay matched betting does not apply there, and we say so. We offer dutching-style coverage honestly in those markets rather than claiming lay coverage that is not real.
Will adding a region change my integration?
No — it is the same API and the same schema, filtered by region. That is the point: one integration, many regional views.
Keep reading
Emerging-market odds data
What domestic coverage in SA and NG involves, why it is scarce, and how to buy it honestly.
Choosing a provider
The eight criteria that actually separate odds feeds — coverage, freshness, schema, support and more.
Emerging-market operators
Domestic South African and Nigerian coverage the global aggregators skip — honestly framed.
White-label partners
Resell the feed and tools under your own brand and domain, with sub-keys for your users.
Sportsbook operators
Live market price-discovery and margin benchmarking — without standing up a data-collection team.
For the SA market
What domestic SA coverage needs — local books, native currency, no-exchange honesty — and where OddsRelay fits.
Regional coverage
Add a market, not an integration.
Contact us about the regions you need — UK today, South Africa first among emerging markets, all through one feed.