For sportsbook operators
Odds data for sportsbook operators.
A new or growing sportsbook has to see the rest of the market on a tight, timestamped cycle — to price competitively, spot when it is out of line, and benchmark margins. OddsRelay delivers that market picture as one clean API, so your trading and product teams work from current, normalised comparison data instead of running their own data-collection operation.
The job to be done
Know where the rest of the market is — across 60+ UK bookmakers with bet365 included — without building and babysitting the data pipeline that gets you there.
The data you need
Broad market coverage
Prices across the books your customers actually compare you against — deep UK coverage, bet365 included, in one consistent schema.
A normalised schema
Every bookmaker and market mapped to the same event and selection model, so a comparison is apples-to-apples, not a reconciliation project.
Freshness you can date
Odds that refresh on a tight cycle with a timestamp on every payload, so pricing decisions run on data you can reason about.
Exchange reference prices
Back-and-lay context from the exchanges alongside bookmaker prices, for a truer read on true odds and margin.
How the feed fits
- One authenticated endpoint returns the current board for a market type and region — no per-book integrations to maintain.
- Prices arrive normalised and labelled, so your trading tools and dashboards consume them directly.
- ETag/304 and gzip keep polling cheap even at trading-desk refresh rates.
- bet365 is included in the matched product — a book operators specifically ask us for.
Integration shape
Authenticate
A scoped or_live_* key sent as a Bearer token, limited to the feed types and regions you license.
Pull the board
GET one market type, filtered by region; predictable JSON back, gzipped, with an ETag on every response.
Poll efficiently
Send If-None-Match for cheap 304s and refresh on the matcher cycle rather than hammering the endpoint.
Feed your tools
Pipe the normalised board into your pricing models, trading screens or internal dashboards.
What changes
- A current read on competitor pricing without a data-collection team.
- Faster reaction when your prices drift from the market.
- Margin benchmarking grounded in exchange reference prices.
Proof
Powers a leading UK matched-betting platform.
Live coverage, freshness and status are published on the coverage dashboard.
Questions
Are you a sportsbook or a data supplier?
Strictly a data supplier. OddsRelay sells access to odds data; we do not take bets, set your prices for you, or offer trading advice. What you do with the market picture is yours.
Is bet365 really included?
Yes — bet365 coverage is included in the matched product and available as an add-on on the raw feed. It is a book that can be hard to source, which is exactly why operators ask us for it.
How fresh is the data?
The feed refreshes on a tight matcher cycle and stamps every payload with the time it was processed, so you always know how current a price is. Live freshness and status are published on the coverage dashboard.
Can we license only UK, or add other regions?
Your key is scoped to the regions you license. UK is the live market today; regional views (South Africa first) arrive through the same integration, not a second feed.
Keep reading
Odds comparison
60+ UK books in one normalised feed — bet365 included, coverage maintained.
Trading data
Market and exchange reference data for pricing, value detection and trading models.
Coverage, freshness & reliability
How to verify the three claims every odds feed makes — and the proof to demand for each.
Build vs buy
The real cost of building an odds pipeline yourself — and when buying wins.
For a startup sportsbook
What a new sportsbook needs from a data feed — market price-discovery, breadth, neutrality — and where OddsRelay fits.
Bookmaker coverage
Which books are in the feed — bet365 included.
See the market the way your customers do.
Start a free trial of the full UK feed, bet365 included, and point it at your pricing tools — or talk to us about coverage and scope.