Every book your users expect, in one matched feed.

Bet Victor is one of Britain's oldest bookmakers, known for competitive football and racing prices and frequent concession offers: the kind of soft-book pricing matched bettors and arbitrage scanners watch closely.

Founded in 1934, William Hill is a cornerstone of the UK high street and online, with broad football and racing coverage. For a data product it is a roster anchor, a book your users expect to see compared.

Ladbrokes is one of the most recognised names in British betting, strong on racing and football: the high-street coverage users assume is there by default.

Coral pairs a deep racing heritage with a broad football book and regular price concessions. Alongside its sister high-street brands it gives a comparison product genuine price spread.

Paddy Power is a marketing-led Irish operator with heavy football and racing volume and frequent money-back concessions: exactly the soft-book behaviour matched bettors track. It is also a natural anchor for any Irish-facing odds product.

Sky Bet is one of the UK's largest online-first sportsbooks, with a football-heavy book, request-a-bet markets and a big acca culture. Its bet-builder pricing is a frequent matched-betting and value target.

The Betfair Sportsbook is the fixed-odds side of Betfair, distinct from the exchange. For a data product the useful nuance is having both the sportsbook price and the exchange lay in one schema: the Sportsbook book here, the exchange handled on its own page.

Unibet brings a continental European pricing model to the UK roster, often pricing markets a touch differently from the high-street books. That is useful spread for arbitrage and value scanners.

888sport is an online-first book with aggressive sign-up and reload concessions, which keeps it on every matched bettor's radar.

BoyleSports is Ireland's biggest independent chain, strong on racing and a fixture in Irish-facing comparison. It is a key roster anchor for any product targeting the Irish market alongside Paddy Power.

Betfred is one of the largest independent UK chains, racing-led with a long history of price concessions and 'goals galore' style specials: distinctive markets that matter when a comparison product wants genuine breadth.

Virgin Bet is a cleaner, online-first UK book without the welcome-offer churn of some rivals, which gives it a slightly different pricing profile.

BetUK is a domestically-focused online book with a football-first product and frequent acca and price-boost promotions, a common matched-betting target.

Betway is a heavily-marketed global book with deep football and growing esports coverage. Its UK product is a familiar comparison fixture, and the same brand's South African arm is covered separately in the SA regional pack.

LiveScore Bet leans on the LiveScore audience with a football-centric book and tight integration with live scores.

talkSPORT BET ties a sportsbook to the talkSPORT radio brand, football-first with media-led concessions and boosts. Its promo-driven pricing is a familiar matched-betting target.

Grosvenor Sport carries a casino-brand sportsbook with competitive football and price-boost markets. As a less-watched book it sometimes prices markets off the high-street consensus, which is exactly the spread an arbitrage scanner wants.

Kwiff's signature is randomly boosting selections above market price, which makes its odds genuinely different from the consensus: distinctive data points for an arbitrage or value scanner.

10bet runs a broad international book with deep football and a wide market menu including Asian lines. Those Asian-handicap and totals markets add useful breadth for arbitrage and trading products.

Parimatch is a global brand with deep football and esports markets and a different pricing heritage from the UK high street, another off-consensus source for comparison products.

QuinnBet is a smaller Irish-rooted book with daily cashback-style concessions and a racing-and-football focus. It draws less attention than the chains, so its prices can sit off consensus: the kind of divergence value and arbitrage products look for.

Spreadex is unusual in pairing a fixed-odds sportsbook with sports spread betting. For an odds feed it is the fixed-odds side that matters, with its own racing and football pricing.

The Tote is Britain's pool-betting operator, distinctive because much of its racing value is pari-mutuel rather than fixed-odds. For odds data the fixed-odds side is what normalises. The pool nature is a genuine point of difference worth explaining to a buyer.

Fitzdares is a boutique, members-club bookmaker known for racing and a high-touch product rather than mass-market promotions. Less scrutiny means it can price off consensus, which makes it a distinctive data point in a comparison.

Star Sports is a traditional, racing-led bookmaker with an on-course and telephone heritage and bespoke pricing. Its racing markets often differ from the online high street, real divergence for a value or comparison product to read.

BetGoodwin is a newer independent that markets itself on standing in markets longer and laying bigger bets than the chains. That risk appetite shows up in its pricing, making it a useful off-consensus source.

Dragonbet is a Welsh independent with a racing and football focus and a smaller, more local pricing desk. Independents like this round out a comparison feed beyond the handful of dominant chains.

Copybet pairs a conventional sportsbook with social copy-betting features. For a data product the relevant part is its standard fixed-odds book.

Mr Play is a casino-led brand with a secondary sportsbook, football-focused with promotional boosts. Its sports prices get less market attention and can drift from consensus.

Vbet brings a continental and esports-heavy book to the UK and Ireland, with Asian lines and a wide minor-sport menu. That breadth and different pricing heritage add real spread for comparison.

Midnite is a design-led, esports-native UK book that prices gaming and traditional sport for a younger audience, often off the high-street consensus. That pricing profile and esports depth widen what a comparison can show.

BetMGM brings a major casino brand's sportsbook to the UK, football- and US-sports-led with heavy promotions. Its casino-crossover audience and promotional pricing make it a familiar comparison and matched-betting source.

AK Bets is a newer racing-focused independent with sponsorship across UK racing and its own pricing desk. Racing independents often stand off the chain consensus, which gives value and comparison products real spread to work with.

Bar One Racing is a well-known Irish independent with a strong racing heritage and its own concessions. It rounds out the Irish roster beyond Paddy Power and BoyleSports for a product targeting Irish racing.

Smarkets built its name on a flat, low commission and a clean exchange. Its lay prices give matched-betting and arbitrage products a second deep liquidity source beyond Betfair.

Matchbook is a sharp-focused exchange with strong US-sports and football liquidity. As a third exchange in the lay pool it widens the matching base.

BETDAQ is the longest-standing alternative to Betfair, racing-led with its own liquidity pool. As an additional exchange it adds lay depth for racing markets in particular, useful where Betfair and Smarkets are thin.

Hollywoodbets is one of South Africa's largest domestic bookmakers, racing-rooted and now broad across football and rugby.

Betway's South African arm is a leading domestic operator, football- and Premier-Soccer-League-focused, and a sponsor presence across local sport. It is distinct from Betway's UK book, which is covered separately.

Supabets is a widely-used South African retail-and-online book with strong football and soccer-pools coverage, and no public API of its own.

Sportingbet's South African operation is an online-first book with broad football and international coverage.

LottoStar is a distinctive South African operator built around fixed-odds products, part of the local market a global-brands-only roster misses.

World Sports Betting is a well-known South African online book with strong football and a punter-friendly product, and no public API.

Gbets is a Western-Cape-rooted South African book with retail heritage and a growing online product, strong on football and soccer pools.

Easybet is a digital-first South African book aimed at simplicity and mobile play, football-led, a newer operator broadening the domestic roster.

Sunbet is backed by a large South African casino-and-resorts group, pairing a recognised brand with an online sportsbook across football, rugby and cricket.

Playabets is a retail-and-online South African book with strong soccer-pools and football coverage, and no API of its own.

Betxchange is an established South African online book with broad sports coverage and a punter-focused product, rounding out the domestic roster beyond the headline brands.

Topbet is a South African online book focused on football and the major local and European leagues, with no public API.

YesPlay is a mobile-and-web South African operator with strong Lucky Numbers and football products aimed at the local market.

Bet9ja is the dominant Nigerian bookmaker, football-heavy with a huge domestic following and its own bet-code culture.

SportyBet is a fast-rising operator across Nigeria and several African markets, mobile-first with low minimum stakes and strong football coverage. Its reach makes it a priority source for bet-code converters.

BetKing is one of Nigeria's largest books, football-led with deep accumulator and bet-code culture. It is exactly the operator open-source scrapers struggle with.

NairaBet was one of Nigeria's first online bookmakers and remains a recognised domestic brand, football-first, with no public API.

1xBet runs an unusually broad market menu across football and many minor sports in Nigeria. That breadth is useful spread, and hard to keep maintained.

MSport is a mobile-first operator growing across Nigeria and other African markets, football-led with a lightweight app product.

BangBet targets the mobile, low-stake Nigerian market with quick football products and virtuals, a newer domestic brand free scrapers rarely cover well.

MerryBet is a long-standing Nigerian retail-and-online book with a loyal football following and no public API.

22Bet runs a broad international book across football and many minor sports in Nigeria, with deep market menus and bet-code support. That breadth suits bet-code products, provided the data holds up.

Kaizen Gaming built Betano across southern and eastern Europe and Brazil before bringing it to the UK, and the book still prices like a continental operator. Football dominates, with deep Asian lines and player markets on leagues the high street treats as long tail. Sponsorship of major tournaments keeps its promotional pricing visible.

Bwin has been trading since the late 1990s and spent years as one of European football's most visible shirt sponsors, at Real Madrid and AC Milan among others. Entain now runs it. The book keeps a continental market shape, heavy on European league football and esports, which prices differently from a UK high-street desk.

Sportingbet launched in 1998, listed in London, and was among the first books taking bets over the web at scale. Entain owns the brand today. This entry covers the UK and Ireland facing operation, which is separate from the South African arm that trades in rand against a domestic roster.

Dafabet grew out of the Asian market and prices like it, with handicap and totals lines carried deeper than most UK books manage. Cricket coverage runs well past the England fixtures. British football fans know the brand from shirt and stadium sponsorship at clubs including Celtic and Blackburn Rovers.

NetBet is a European multi-market operator with its strongest positions in Italy and Romania, and a UK licence alongside them. Regulated-market experience shows in the book, which carries continental league football and tennis in depth. Its pricing desk answers to several jurisdictions, so UK prices are not always set off the London consensus.

Casumo launched in 2012 as a casino built around levels and rewards, and the sportsbook came later as a second product for the same players. Sports volume is small next to the slots side, which means the trading desk gets less scrutiny than a sports-first book. Football and tennis carry the menu.

Hopa came up through the white-label casino ecosystem, where a brand rents a platform instead of building one. Its sports menu is the platform's, not a bespoke trading view. Platform-set prices move as a block, a different shape of divergence from books that price by hand.

Karamba is one of the longer-running casino brands to keep a sportsbook attached, and it markets to a games audience first. Football and basketball dominate what it prices. Books in this shape lean on promotional boosts to move sports volume, which is the behaviour matched bettors track.

LeoVegas built its name on mobile casino and won awards for the app before sports was ever part of the plan. MGM Resorts bought the group in 2022 and folded it into its international arm. The sportsbook rides that Nordic product culture, football-heavy with ice hockey coverage a UK-only book would not carry.

Mr Vegas trades on a Las Vegas theme and comes out of the Malta casino cluster, where the games catalogue is the main draw. The sportsbook exists to keep a mixed-product account, so its market menu is narrower than a dedicated book and its prices update on a slower cycle.

MrRex is a character-branded casino site that added sport to an account built for games. The sports menu is narrow and the audience arrives for slots, so its football and tennis prices sit outside the feedback loop that keeps the chains aligned. A roster limited to household names never records them.

Pub Casino dresses an online casino in British pub iconography and aims at players who would recognise a fruit machine in a lounge bar. Sport is the smaller half of the account. Its football and racing markets cover the mainstream fixtures only, priced for casual stakes.

Rank Group runs Grosvenor as Britain's largest land-based casino operator, and the online account carries betting alongside the tables. That retail estate makes it unusual among online-facing brands, because the casino floor is the primary business and sport is a cross-sell. The dedicated Grosvenor Sport book is covered on its own page.

DAZN sells subscriptions to boxing, football and motorsport rights, and DAZN Bet sits beside that schedule. The pairing shapes the book, which weights the fixtures DAZN broadcasts and prices combat sports harder than a racing-led bookmaker would. Media-owned books also promote around their own broadcast calendar.

Planet Sport owns Football365, TEAMtalk and PlanetF1, and the betting arm converts that editorial traffic. Readers arrive from a football or motorsport article, not from an odds comparison, so the book prices for engaged fans of specific sports. Its promotions follow the editorial calendar of those titles.

Dabble started in Australia with a feed where users see and copy each other's bets, and brought that product to the UK. Social mechanics change the market mix, pushing volume into multis and popular player markets rather than the racing win book. Prices there respond to what gets shared.

FanTeam grew out of fantasy football, where the product is a tournament with a prize pool, not a priced market. The sportsbook came second and inherits that audience, so football squad and player markets get more attention than racing. Fantasy operators think in projections, which gives their player pricing a different origin.

Lottoland made its name letting customers bet on the result of a lottery draw instead of buying a ticket, a model that put it in front of regulators in several countries. Sports came later. The book stays close to mainstream football and racing, and the lottery products still drive the volume.

PricedUP puts the bet builder at the centre of the product instead of treating it as a tab on a match page. Combination markets are where its prices differ most from a standard book, because every operator models correlation its own way. Football carries almost all of the volume.

Swifty Sports runs an app-only book licensed in Ireland, built for speed of bet placement over breadth of menu. It is one of the newer entrants competing on product experience while the established Irish names compete on price. Irish-licensed books price to an audience that follows racing and Gaelic games alongside football.

Geoff Banks trades under his own name, on the rails at British racecourses and online, and is one of the few bookmakers who argues publicly about the trade in the racing press. He is the son of the bookmaker John Banks. A one-man pricing view produces racing prices that owe nothing to the chains.

BresBet is one of the independents that put money into British racing sponsorship to buy visibility the chains get for free. Racing is where its book is deepest, and it competes on concessions such as extra places, leaving football acca boosts to the chains. Independents this size price the cards they know best themselves.

Vickers has run betting shops across Teesside and the North East for decades, and the online book carries that racing-shop character. Northern jumps meetings get attention a national desk spreads thinly. Retail-rooted independents keep a local following and price to it, which is why their racing markets diverge from the online consensus.

McBookie prices the Scottish game in a depth no national book bothers with, down through the leagues and into junior and non-league fixtures. That specialism is the whole proposition. A comparison product that stops at the English top flight has nothing to show a Scottish user, and McBookie is where that gap gets filled.

BetWright is among the independents that launched online in recent years with no shop estate behind them. Concessions do the work that brand recognition does for a chain, so its terms change more often than a big book's. Racing and football carry the menu, with the daily UK card the core of it.

7bet belongs to the numerically-named cluster of online books that share a naming convention and little else. The menu is compact next to a high-street chain, weighted to football and racing. Coverage of this tier is what separates a real roster from a top-ten list, because these are the prices nobody else is watching.

Books the size of Bet Target rarely publish an API or turn up in an affiliate data feed. A price only reaches a comparison product if someone goes looking for it. The book itself is conventional, covering the main football competitions and the daily UK racing card.

Bet600 sits in the tier where stakes are small and the sharp money never arrives to correct a price. That is the mechanism behind most divergence at this end of the market, because a wrong number stays wrong until someone at the book notices. Football and racing make up the bulk of the menu.

Books like BetTOM price from a base market and apply their own margin on top. The divergence that produces is systematic, not random, so it shows up in the same markets repeatedly. Football dominates the menu, with UK and Irish racing behind it and little beyond the main leagues.

Betnero prices a short list of competitions, not the full international fixture list, which is the usual shape for a book at this scale. Overlap with the majors is total on the fixtures it does cover, so it enters a comparison as a genuine price. Football and tennis lead the menu.

HighBet works the acquisition end of the market, where boosts and enhanced prices are the only lever a brand without recognition has. Offers at this tier appear and vanish inside a day. Boosted markets are the shortest-lived prices in the book, and football and racing carry most of them.

Octobet sits among the brands that share a platform with other skins, a common arrangement where one supplier serves several front ends. Prices across sibling brands correlate, which means a roster has to treat each one separately to know whether a price is independent evidence or the same number twice. Football leads the menu.

Puntit names itself after the punter, and the product follows, built for small recreational stakes on familiar fixtures. Prices set for that audience answer to what sells, not to the sharp consensus. Football and horse racing take almost all of the turnover, with the accumulator as the house product.

Sportsbet began in Darwin in 1993 as one of Australia's first licensed online bookmakers and now trades under Flutter Entertainment. It is the price other Australian books get measured against. Australian law bars online in-play betting, so every price on its book is a pre-match price.

Entain runs two Australian brands from one stable, Ladbrokes and Neds, both licensed in the Northern Territory like most local corporates. The Australian business is operated separately from the UK Ladbrokes book covered elsewhere in this roster, with a distinct racing product and its own odds-boost tokens.

PointsBet launched in 2017 and built its name on PointsBetting, where the win and the loss both scale with the final margin. It sold its US business to Fanatics in 2023 and refocused on Australia, where racing and AFL carry the turnover.

Unibet Australia prices a European-style sports menu alongside local racing, which puts it off the consensus set by the racing-first locals. Its Australian book is separate from the UK Unibet entry in this roster. Ownership of Australian brands has moved around as the market consolidates.

Palmerbet is the online book of a Sydney bookmaking family and one of the few sizeable Australian operators still privately held while its rivals answer to listed or offshore owners. Rugby league partnerships keep the brand visible on the east coast, and the book leans to thoroughbred racing and the two domestic codes.

Michael Sullivan founded BlueBet after co-founding Sportsbet, and the company floated on the ASX in 2021 on a racing-led, low-overhead model. It later combined with betr under a single listed group, one of several mergers that has reshaped which Australian brands sit under which owner.

Tabcorp holds the retail wagering licences in most eastern states, so TAB terminals sit in pubs and clubs that no online-only corporate can reach. Its tote dividends are set by the pool at the close of betting rather than fixed when the bet is struck, which is a different number from a fixed-odds price.

Western Australia kept its TAB in state hands long after the eastern states sold theirs, and TABtouch is the digital front of that operation. It prices the WA thoroughbred, harness and greyhound programmes that eastern-state books cover more thinly, which makes it the reference on Perth and country WA meetings.

betr opened in 2022 with a 100-to-1 Melbourne Cup offer that made the brand known nationally within a week, backed by News Corp. It runs app-first with a heavy racing promotions calendar, and the business now sits inside the same ASX-listed group as BlueBet.

Dabble came out of Queensland in 2021 with a feed-shaped app where bets are posted, followed and reacted to like social posts instead of filed in a betslip history. The design pulls a younger audience toward multis and sport, and racing runs through the same feed.

Picklebet built its book on esports pricing first, which is rare among Australian operators, and later added thoroughbred racing and the local codes. Esports markets follow a different circuit calendar from Australian sport, so its board carries live prices at hours when the domestic books are quiet.

PlayUp assembled its Australian book through acquisitions of smaller wagering brands, including TopBetta and ClassicBet. The company has also chased licences outside Australia. Its local product stays racing-led, which is where the turnover sits in this market.

BetDeluxe is one of the mid-sized Australian corporates that competes on racing product rather than brand spend. Australian racing punters weigh fixed odds against tote-derived options like best tote and top fluctuation, and the mid-tier books lean on those to win turnover from the two market leaders.

Colossalbet works the long tail of the Australian market, where a licence and a pricing desk are enough to run a book against operators spending far more on marketing. Prices at that end of the market drift from the leaders more often, which is what a comparison product is reading for.

Australia runs thoroughbred, harness and greyhound meetings on most days of the year, and a racing-led book like EliteBet prices across that programme rather than concentrating on a handful of feature meetings. Every corporate pays race-field fees to the state racing bodies whose meetings it prices.

Flutter Entertainment owns FanDuel, putting it in the same group as Paddy Power and Betfair. It leads the US market by handle, and same-game parlay volume carries much of the margin. The same brand runs in Ontario under a provincial licence, so its data spans two countries.

The 2018 Supreme Court ruling that struck down PASPA let DraftKings convert a large daily-fantasy user base into a sportsbook almost overnight. It competes with FanDuel for the top share of US handle, state by state, because every state licenses separately and the footprint differs in each one.

MGM Resorts International and the UK-listed Entain own BetMGM jointly. The venture uses MGM Rewards to move casino customers into sports betting, which makes for a promotion-heavy book. Its state footprint tracks MGM's existing casino licences rather than a fresh application in every market.

PENN Entertainment relaunched its Barstool Sportsbook as ESPN BET in November 2023 after signing a brand licence with ESPN. The deal traded paid acquisition for placement inside ESPN's apps and shows. Customers had to move to a new app, which reset the book's user base in every state at once.

Rush Street Interactive runs BetRivers next to its Rivers Casino venues in Pennsylvania, Illinois and New York. The same brand holds an Ontario licence, so one operator appears under two regulatory regimes, with a different market menu and different promotional rules on each side of the border.

Florida routes legal sports betting through the Seminole Tribe's gaming compact, which leaves Hard Rock Bet as the only sportsbook a Floridian can legally use online. No other US operator holds a position like that in a state of that size. It also runs in several smaller markets.

Greenwood Gaming and Entertainment owns Parx Casino, the largest in Pennsylvania, and runs betPARX as its online arm. Growth comes through market-access deals in a handful of states rather than national advertising, so it stays a regional book with a loyal Pennsylvania base.

Bally's Corporation runs dozens of regional US casinos, and Bally Bet is the sports betting piece of that group. The app has been rebuilt more than once, and the book's share sits far behind the two market leaders. Fewer bettors line-shop it, so its prices sit off consensus more often.

BetOnline sits outside the state licensing system, which is how it posts lines days before regulated books open the same games. Early markets and crypto banking keep it in front of sharper bettors. Traders read its openers as a reference for where a market starts.

Bodog spun Bovada off for US customers in 2011, and the book has stayed recreational ever since. Parlays, props and heavy juice suit casual bettors more than sharp ones. Bovada withdraws from individual states as their regulators press, so the map of who can reach it keeps changing.

Novig matches bettors against each other and charges commission on winnings, so the posted price carries no bookmaker margin. Winning accounts are not restricted, because the platform holds no position in the outcome. It is a young company, and its US footprint is far narrower than a licensed sportsbook's.

ProphetX launched out of New Jersey as Prophet Exchange, built on an order book rather than a trading desk. Users set their own numbers, and the other side of every wager is another user. How much can be placed on a market depends on how much other users have posted.

The MGM and Entain venture registered with iGaming Ontario in 2022 and runs its Canadian book separately from the US one, down to the market menu and the promotions. Ontario's advertising standards also ban athlete endorsements in gambling ads, a rule with no American equivalent.

Bill C-218 legalised single-event wagering across Canada in August 2021, and Ontario is so far the only province to open to private operators afterwards. Everywhere else the provincial lottery keeps the monopoly. DraftKings took a licence on day one and runs an Ontario product distinct from its US book.

Austrian-founded bwin grew into one of Europe's biggest sportsbook brands before GVC, now Entain, absorbed it in 2016. Ontario is one of very few North American markets where the brand appears at all, and its menu still reads European, with soccer depth ahead of the North American leagues.

Where most books restrict a customer who wins, Pinnacle keeps taking the bet and moves its line. That policy makes its closing prices the standard reference for closing line value, the measure serious bettors use to judge whether a price beat the market. An Ontario licence gave it a regulated North American market again.

PointsBet sold its US business to Fanatics in 2023 and kept Canada and Australia, so the brand now appears in Ontario with no American footprint behind it. Its signature product is PointsBetting, where the payout scales with the margin of victory rather than settling at fixed odds.

A professional poker player founded TonyBet, which built its following in the Baltics and stayed known for poker variants alongside sport. Ontario gave the brand a North American entry point. It holds a small share of provincial handle and sells a casino and poker product beside the book.

Ontario's model puts one regulator and dozens of registered operators in a single province, and Neo.bet is one of the smaller European names in that field. It runs a combined casino and sportsbook. Soccer and tennis go deeper on its menu than hockey does.

PENN Entertainment bought Score Media and Gaming in 2021 for its Toronto app and its in-house betting platform. Two years later PENN pulled theScore Bet out of the US and concentrated it in Ontario, where the media app supplies the customers instead of advertising spend.

BET99 was built in Canada for Canadian bettors, which is unusual in a province that opened to the world's biggest operators. The book went live with the regulated market in 2022 and leans on hockey and CFL markets for its identity. Ontario is the whole business.

Long before provincial regulation, Sports Interaction operated under the Kahnawake Gaming Commission, which made it the book many Canadians already knew. Entain bought it in 2021 and moved it into the Ontario market. Its CFL and NHL pricing reflects a customer base that has always been domestic.

PowerPlay markets to Canadian bettors first, with NHL lines and hockey props on the front page rather than buried under the American leagues. It carries none of the brand recognition the US arrivals brought to Ontario, so its numbers on domestic markets are worth reading on their own.

1xBet lists far more markets per fixture than most books, deep into minor leagues, table tennis and esports, and it has bought visibility through sponsorship with major European football clubs. Twelve African markets run under the same brand, which makes it one of the few single operators a pan-African comparison can anchor on.

betPawa is built around low minimum stakes and a site light enough to load on a weak connection, which is how it reaches ten markets from Ghana to Mozambique. Football is nearly the whole book, with a jackpot alongside it, and it sponsors domestic league football in several of its markets.

1win runs a very wide sports menu, from the major European leagues down to minor competitions and esports, and it distributes through a mobile app and affiliate marketing rather than a retail estate. Four West and Central African markets carry the brand, so one operator's prices span several currencies.

Gal Sport Betting operates in Tanzania, Uganda and Zambia under one brand, mixing a retail shop estate with a mobile site. Football dominates the book, weighted to the European leagues that draw the local betting money. Three currencies and three regulators sit behind a single brand.

SportPesa took a Kenyan operator into English Premier League shirt sponsorship, which few African books have matched. At home the mega jackpot is the headline product and the fixed-odds football book runs underneath it. It prices the Kenyan and Tanzanian leagues alongside Europe.

Betika built its base in Kenya on mobile-money deposits and a jackpot pool, then took the same product into Ghana, Malawi, Tanzania and Uganda. Football carries the book, with the English and Spanish top flights priced alongside the Kenyan league. It backs domestic football through club and league sponsorship.

Odibets reaches punters on feature phones through USSD short codes, which puts it in front of a segment app-only books never see. The product is football-led with jackpot pools, and it leans on a low-data site. Kenyan operators run on mobile-money rails, and Odibets is built around them.

Mozzartbet markets itself on paying higher odds than the market on selected fixtures, which is a pricing position rather than a promotion, and it shows up directly in the numbers. It runs shops in Kenya alongside the site, and jackpot pools sit next to the fixed-odds book in both of its African markets.

Meridianbet started in the Balkans and prices the same continental way in Kenya, with wide pre-match menus and Asian lines that most Kenyan-founded books do not carry. It runs betting shops as well as the website. A different pricing heritage from the domestic operators means its numbers sit apart from the local consensus.

Shabiki built its name on a pick-the-results jackpot rather than the fixed-odds book, and the fixed-odds side sits alongside it. That product mix is common in East Africa and rare in Europe now. An odds product reads the fixed-odds markets. The jackpot is a separate product with no price line to compare.

Pepeta is one of the smaller Kenyan brands that a roster of global names skips entirely. It prices the European leagues Kenyan punters bet plus the domestic top flight, and it runs online rather than through shops. Smaller books watch consensus less closely, so their prices are where divergence turns up.

Fortebet reaches Ugandan punters mainly through physical shops in Kampala and the larger towns, with the online book as the second channel rather than the first. It prices the European leagues Ugandans follow plus the domestic Premier League, and virtual games fill the gaps between real fixtures.

Kagwirawo is a Ugandan-owned book that has been taking bets since the early years of the country's online market, and it still runs a light web and mobile product suited to slow connections. Football leads, from the Uganda Premier League to the English and Italian top flights.

LiveScore Bet Nigeria is the local arm of a brand many Nigerian football followers already use as a score app, which gives it a distribution route domestic books have to buy. The book is football-first and priced for the Nigerian market. Its UK and Ireland sportsbook is a separate entry.

NaijaBet has been trading since the first wave of Nigerian online books and still runs a low-bandwidth product that works on cheap phones. Football is the book, with English, Spanish and Nigerian league fixtures and the coded betslips punters pass around. Nigeria has no in-region exchange, so the data job here is price comparison.

Premier Betting reaches Ghanaian punters through a shop network first and the website second, which is the opposite shape to most of the international brands in the same market. Football carries the turnover. Ghana's betting money follows the English Premier League, and the pricing reflects that.

Soccabet is a domestic Ghanaian brand rather than an international one operating locally, and its market weighting shows it, with heavy coverage of the English leagues alongside the Ghana Premier League. Cedi-denominated prices from a domestic book are the ones an international roster is most likely to be missing.

SuperGooal is a Cameroonian operator trading in CFA francs, with shops in the main cities and a mobile site. Football is priced for a market that follows the French, English and Spanish leagues closely and backs the Indomitable Lions. Central African books are the thinnest part of most international coverage.

Interbet is a South African licensed book with horse racing alongside football, rugby and cricket, plus the Lucky Numbers products local punters expect. It sits outside the handful of SA brands most international rosters carry, and South African books rarely publish odds anywhere public, so its price line is either carried deliberately or missing.

World of Sport prices football, rugby and cricket for South African punters, the three codes that carry the domestic market. It carries a separate entry from the similarly named World Sports Betting. International providers tend to reduce South Africa to two or three brands, and this is one of the books that falls off.

LulaBet came into a South African market already crowded with retail-heritage brands, and it competes online only, with football, rugby and cricket priced for local punters. Newer books carry less price scrutiny than the market leaders, so their lines drift from consensus more often, which is what makes them worth carrying.

Toals has been taking bets in Northern Ireland for the best part of a century and still prices its own book rather than following a chain, so its racing and football lines sit off the consensus more often than a high-street brand's. Irish racing and Gaelic games carry the shops.