Glossary
Price boost
A price boost is an enhanced, above-market price a bookmaker offers on a selection to attract bets, and a frequent matched-betting and value target.
Price boosts lift a selection's odds above the standard market price, often as a promotion. Because the boosted price can beat the fair price, boosts are a recurring value and matched-betting opportunity.
Boost availability tracks bookmakers' promotional activity: boosts appear and disappear with the promo calendar rather than on a fixed schedule.
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