Glossary
Soft bookmaker
A soft bookmaker prices more for recreational players and runs promotions, so its odds are often beatable — the target of value and matched betting.
Soft books cater to recreational bettors with generous promotions and slower line moves. That makes their prices more often beatable, which is exactly why matched betting and value betting target them.
The value lives in the gap between soft prices and a sharp reference, which a normalised feed makes visible by carrying both.
OddsRelay delivers this as part of one already-matched feed. See live coverage on the coverage dashboard.