Solution
Done-for-you, or build it yourself.
Every team building on odds data faces the same fork: build the collection-and-matching stack yourself, or buy a feed that has done it. OddsRelay offers both ends — a raw feed for builders who want to own the logic, and a matched feed for teams who want finished opportunities — so you choose where your engineering goes.
The problem
The build-vs-buy decision on odds data is usually framed as all-or-nothing, and made once, badly. Build everything and you own the whole collection-and-integration burden, a normalisation layer, a matching engine, and their permanent maintenance. Buy a black box and you may be paying for analysis you would rather control. The real question is narrower: which parts do you want to own?
The approach
OddsRelay splits the stack at the natural seam. The raw feed gives you normalised bookmaker prices in one schema — the collection and normalisation done, the matching and analysis yours to build. The matched feed goes further: back/exchange-lay pairs, rated and gated, ready to render. Same backend, same delivery contract, different finish — so you can start raw and move to matched (or run both) as your product decides what it wants to own.
What is included
Raw: normalised prices
Deep UK coverage in one consistent schema, with bet365 available — you build the matching, rating and gating on top.
Matched: finished opportunities
Back/exchange-lay pairs, rated, with qualifying figures, gated and bet365 included — you render rows.
One contract, either finish
The same auth, schema discipline, ETag/304 delivery and OpenAPI spec, whichever product you choose.
Room to change your mind
Start raw and move to matched, or run both — the integration ergonomics are the same.
Integration
- Authenticate with a scoped or_live_* key (Bearer token).
- Raw: pull normalised prices and build your own matching and rating.
- Matched: pull finished rows and render them directly.
- Same envelope, ETag/304 and OpenAPI spec for both — switch finish without re-learning the API.
The full envelope, every field, scopes and rate limits live in the API docs.
Proof
Powers a leading UK matched-betting platform.
The matched feed already powers a leading UK matched-betting platform — proof that the done-for-you end is production-grade, not a convenience layer.
Live coverage, freshness and status are published on the coverage dashboard.
Questions
What is the difference between the raw and matched feeds?
The raw feed is normalised bookmaker prices — you build the matching, rating and gating. The matched feed does that on our side and returns finished back/exchange-lay opportunities. Same backend and delivery contract; different finish.
Can I start with one and switch?
Yes. The auth, schema and delivery contract are the same for both, so moving from raw to matched (or running both) does not mean re-learning the API.
Is bet365 in both?
bet365 is included in the matched product and available as an add-on on the raw feed. Either way, you license access to the data, never the methods behind it.
How do I decide which to buy?
Ask which parts you want to own. If your edge is your matching and rating logic, take the raw feed and build on it. If you want to ship product and not maintain a matcher, take the matched feed. The build-vs-buy guide walks through it.
Keep reading
Build vs buy
The real cost of building an odds pipeline yourself — and when buying wins.
Choosing a provider
The eight criteria that actually separate odds feeds — coverage, freshness, schema, support and more.
Oddsmatcher-ready, explained
The difference between raw prices and a row you can render straight into an oddsmatcher.
Developers
A predictable REST feed you integrate in an afternoon — no SDK, no collection to run, no matching engine.
Matched-betting platforms
The matched feed your oddsmatcher renders — back/lay paired, rated, bet365 included.
White-label partners
Resell the feed and tools under your own brand and domain, with sub-keys for your users.
For developers
What a developer-first odds API should give you — and how OddsRelay measures up.
For matched betting
What separates a matched-betting feed worth building on — and where OddsRelay fits.
API docs
Own the parts that are your edge.
Start a free trial of the matched feed, bet365 included, or talk to us about a raw key to build on.