For white-label partners
Odds data for white-label partners.
Some partners do not just consume the feed — they resell it. OddsRelay supports white-label delivery: the feed and the tool suite under your own brand and domain, with sub-keys for your own end users, so you offer an odds-data product without building the infrastructure behind it.
The job to be done
Offer your own odds-data product — feed, tools, dashboards — under your brand, without building the collection, matching and delivery stack beneath it.
The data you need
A resellable feed
The matched feed under your brand and domain, scoped to what you offer your users.
Sub-keys for your users
Issue and meter keys for your own end customers, each scoped and revocable.
Brand-tokened surfaces
Oddsmatcher, calculators and offers styled to your design, not ours.
Per-end-user metering
Usage records for each sub-key, so you can bill and rate-limit your own customers from one control plane.
How the feed fits
- The same feed, served under your own domain and brand.
- Sub-keys let you provision and meter your own end users.
- The tool suite (oddsmatcher, calculators, offers) embeds brand-tokened to your look.
- bet365 is included, and coverage is maintained for you.
Integration shape
Scope the partnership
A conversation about brand, domain, and the feed types and regions you will resell.
Brand the surfaces
Apply your design tokens to the embeddable widgets and dashboards.
Provision sub-keys
Issue scoped, revocable keys to your own end users and meter their usage.
Go to market
Sell your odds-data product; the feed, matching and delivery run underneath.
What changes
- Your own odds-data product without the infrastructure.
- End-user provisioning and metering through sub-keys.
- A neutral supplier that never fronts your customers.
Proof
Powers a leading UK matched-betting platform.
Live coverage, freshness and status are published on the coverage dashboard.
Questions
Whose brand do my customers see?
Yours. White-label delivery serves the feed and tools under your brand and domain; OddsRelay stays a neutral supplier in the background. Your customers see your product.
Can I give my own users API keys?
Yes — sub-keys let you provision scoped, revocable keys for your end users and meter their usage, under your brand.
Is bet365 included for white-label?
Yes — bet365 is included. You license access to the data and resell that access under your terms; the methods behind it are never part of what changes hands.
Can white-label cover more than the UK?
UK is live today; regional views (South Africa first) extend through the same integration, so you can grow your white-label footprint without a second supplier.
Keep reading
Done-for-you vs DIY
Skip the collection-and-matching stack, or own it — two products off the same backend.
Matched-betting data
Oddsmatcher-ready rows — back/lay paired, rated, gated, bet365 included.
Regional views
One integration, many regional views — UK today, South Africa first among emerging markets.
Build vs buy
The real cost of building an odds pipeline yourself — and when buying wins.
Choosing a provider
The eight criteria that actually separate odds feeds — coverage, freshness, schema, support and more.
For tipsters
What a tipster or content site needs from a feed — tools, brand, ease — and where OddsRelay fits.
Tools & widgets
Your brand on top, our feed underneath.
Contact us to scope a white-label partnership — feed, tools and sub-keys under your own brand and domain.