Use case
Affiliate & content sites, with the matcher already built.
OddsRelay keeps affiliate and content sites current with live, normalised odds and best-price data, so editorial and comparison widgets stay accurate without a scraper team.
The problem
Affiliate and content sites need current odds in articles, comparison widgets and best-price callouts. Keeping those fresh by hand or with home-grown scrapers is fragile and ages badly, which hurts both user trust and search performance.
The data that solves it
A normalised feed that drives dynamic odds widgets and best-price modules inside content. Consistent labels mean a widget embedded in an article shows correct, comparable prices and updates on the feed cadence.
How the feed delivers it
The feed provides the normalised prices; your CMS or widgets render them. Editorial stays focused on content while the data stays fresh underneath it.
What the feed surfaces
Integration
Pull the feed for the markets your content covers, cache with ETag/304, render widgets. Region filtering supports UK and emerging-market audiences.
Honest framing
Any page citing specific bookmaker offers should carry an 18+ responsible-gambling note and treat prices and offers as point-in-time.
Affiliate & content sites: common questions
- Can I embed live odds in articles?
- Yes — the normalised feed drives odds and best-price widgets inside content, updating on the feed cadence so editorial stays accurate without manual upkeep.
Related coverage
Bookmakers, regions and use-cases connected to affiliate & content sites.
- bet365Bookmaker
- Paddy PowerBookmaker
- HollywoodbetsBookmaker
- Bet9jaBookmaker
- United Kingdom odds dataLive coverage
- South Africa odds dataExpanding coverage
- Nigeria odds dataExpanding coverage
- Matched bettingPower an oddsmatcher with back odds already paired against exchange lay.
- Arbitrage & surebetsFeed an arb scanner deep, normalised coverage including bet365 and the exchanges.
- Value & +EV bettingCompare soft-book prices against a sharp benchmark to surface positive expected value.
Proof, not claims
Wire affiliate & content sites into your product.
Start a free trial of the full UK feed, bet365 included and already matched, or contact us to scope your build.
Powers a leading UK matched-betting platform. See live coverage, freshness and uptime on the coverage dashboard.