Best for
The best odds feed for tipsters.
For a tipster or content site, the feed is what powers the tools that keep readers engaged — best-price tables, an oddsmatcher, calculators — under your own brand. Here is what matters for content specifically, and where OddsRelay fits.
Who this is for
Tipsters, content sites and creators who want to give readers interactive odds tools under their own brand without running a data team.
What matters for tipsters
Tools, not just data
Content sites want renderable tools — best-price tables, an oddsmatcher, calculators — more than a raw firehose to wrangle.
Your brand, front and centre
The tools should carry your look, not a vendor's. Brand-tokened embeds and a neutral supplier keep your audience yours.
Accurate, maintained coverage
Readers notice a wrong table immediately. Coverage with bet365, maintained for you, keeps your content credible.
A low integration burden
Content teams are not always heavy on engineers. The pure-math calculators need no feed; the data-backed tools should be a simple integration.
Evaluation criteria
| Criterion | What to look for |
|---|---|
| Tooling | Embeddable tables, oddsmatcher, calculatorsEngagement comes from tools, not raw data. |
| Branding | Brand-tokened embeds, a neutral supplierYour audience should see your brand, not a vendor's. |
| Coverage | Accurate, maintained, bet365 includedA wrong table costs reader trust instantly. |
| Ease | A low integration burdenContent teams should not need a data department. |
| Matched option | Oddsmatcher-ready rows if you run matched contentAvoids building a matcher for a content feature. |
Where OddsRelay fits
- The feed powers best-price tables, an oddsmatcher and calculators that render in your own brand.
- OddsRelay stays a neutral supplier in the background — your audience sees your brand.
- Coverage is maintained for you with bet365 included, so your tables stay correct.
- The matched feed gives finished rows, so a matched-betting section is render-only.
- Best-price tables and the oddsmatcher render from one endpoint, so a content team adds a data-backed tool without running a data team.
An honest caveat
If you only ever publish static tips and never want an interactive tool, a full odds feed may be more than you need — the value here is in the tools it powers. And the embeddable widget suite that makes this easiest is a product surface on top of the feed; if you want fully hands-off tools, ask about those rather than just the raw API.
Proof
Powers a leading UK matched-betting platform.
Live coverage, freshness and status are published on the coverage dashboard.
Questions
Do I need developers to use this?
Less than you might expect. The pure-math calculators need no feed at all, and brand-tokened embeds reduce the data-backed tools to a light integration. A heavier custom build is possible too if you have the engineering.
Will the tools carry my brand?
Yes. Embeds are brand-tokened to your look and OddsRelay stays a neutral supplier in the background, so your readers see your product, not ours.
Can I run matched-betting content?
Yes — the matched feed gives you oddsmatcher-ready rows, so a matched-betting section renders finished opportunities without you building a matching engine.
Keep reading
Odds comparison
60+ UK books in one normalised feed — bet365 included, coverage maintained.
Matched-betting data
Oddsmatcher-ready rows — back/lay paired, rated, gated, bet365 included.
Choosing a provider
The eight criteria that actually separate odds feeds — coverage, freshness, schema, support and more.
Oddsmatcher-ready, explained
The difference between raw prices and a row you can render straight into an oddsmatcher.
Tipsters & content sites
Embeddable calculators, comparison tables and offers under your own brand — fed by one API.
Affiliates
Accurate best-price and comparison data to drive conversions — without a data-collection team.
Tools & widgets
Give readers tools, under your brand.
Start a free trial of the full UK feed, bet365 included, and put live odds tools on your site.