Best for
The best odds feed for odds comparison.
An odds-comparison product lives on coverage and consistency: the right books, in one shape, accurate the moment a page loads. Here is what matters for comparison specifically, and where OddsRelay fits.
Who this is for
Comparison sites, best-price widgets and affiliates whose product is an accurate, broad price comparison.
What matters for odds comparison
Breadth of coverage
A credible best-price table needs the books users actually compare, bet365 included.
One normalised schema
Every book and market in one event/selection model, so a comparison is a lookup, not a reconciliation.
Maintained accuracy
Coverage maintained for you as books change, so your tables do not silently drift wrong.
Efficient delivery
ETag/304 and gzip so a busy comparison site stays cheap to keep current.
Evaluation criteria
| Criterion | What to look for |
|---|---|
| Breadth | The compared books, bet365 includedA missing book is visible to users immediately. |
| Normalisation | One consistent event/selection modelWithout it, comparison is a per-book reconciliation. |
| Maintenance | Coverage maintained as books changeUnmaintained tables drift wrong over time. |
| Accuracy proof | A live coverage/freshness surfaceYou and users should be able to verify currency. |
| Delivery | ETag/304 + gzipA busy site must stay cheap to keep fresh. |
Where OddsRelay fits
- Deep UK coverage with bet365 included gives best-price tables the breadth they need.
- Every book and market is normalised to one schema, so comparison is a direct lookup.
- Coverage is maintained for you, so your tables stay accurate as the market changes.
- ETag/304 and gzip keep a busy comparison site cheap to keep current.
- A live coverage and freshness surface lets you verify accuracy rather than trust it.
An honest caveat
If your comparison needs markets or regions OddsRelay does not yet cover deeply — beyond the UK, for instance — say so up front and we will tell you honestly what exists today rather than overstate. The feed is strongest where coverage is deepest: the UK market, bet365 included.
Proof
Powers a leading UK matched-betting platform.
Live coverage, freshness and status are published on the coverage dashboard.
Questions
How many books will my comparison cover?
The public figure is 60+ UK bookmakers with bet365 included. The coverage dashboard shows the live picture; we publish a conservative claim rather than overstate.
Do I have to normalise the data?
No — every book and market arrives mapped to one consistent event and selection model, so building and maintaining a comparison is a lookup rather than a per-book reconciliation.
How do my tables stay accurate over time?
Coverage and normalisation are maintained for you as bookmakers change, so your comparison stays correct without you re-integrating each book by hand.
Keep reading
Odds comparison
60+ UK books in one normalised feed — bet365 included, coverage maintained.
Trading data
Market and exchange reference data for pricing, value detection and trading models.
Coverage, freshness & reliability
How to verify the three claims every odds feed makes — and the proof to demand for each.
Choosing a provider
The eight criteria that actually separate odds feeds — coverage, freshness, schema, support and more.
Affiliates
Accurate best-price and comparison data to drive conversions — without a data-collection team.
Tipsters & content sites
Embeddable calculators, comparison tables and offers under your own brand — fed by one API.
Sportsbook operators
Live market price-discovery and margin benchmarking — without standing up a data-collection team.
Bookmaker coverage
One feed, every price in one shape.
Start a free trial of the full UK feed, bet365 included, and build an accurate best-price comparison.