The matched feed — done-for-you, oddsmatcher-ready

Each row is a complete opportunity, not a data point: the bookmaker back price, the paired exchange lay price with its liquidity, a rating expressing how close the two sit, the qualifying loss a standard back-and-lay would cost, and the potential profit. Those are the exact columns an oddsmatcher shows — the response maps one-to-one to the table your users see.

The lay side is drawn from the three liquid UK exchanges — Betfair, Smarkets and Matchbook — with liquidity attached, so a pair is real rather than nominal. The same processed shape runs through all seven feed types, so the offer-specific tools that make a platform sticky consume the same schema as the everyday oddsmatcher: one integration covers the whole surface.

A raw odds feed hands you unpaired prices and leaves the relational work — pairing a back price to the exchange lay side, aligning selection names across books, computing ratings and applying liquidity gates — as your engineering. The matched feed does that layer for you, so an opportunity arrives finished rather than as a pipeline you own and maintain.

Depth is what makes the pairing worth having. The back side spans 60+ UK bookmakers, including the smaller books a shallow feed leaves out; the lay side draws on three exchanges. A tight pair at a book you don't carry is a row your competitor shows and you don't. The full picture is checkable before you sign up — the coverage dashboard is live and the docs are public.

Matched-betting platforms and oddsmatchers render the rows directly. Arbitrage and value tools consume the dutching and rated outputs. Odds-comparison sites and tipster platforms use it as a trustworthy, normalised spine. If you're weighing which product fits your build, the solutions pages frame it by need and the audience pages frame it by who you are.

The feed already powers a leading UK matched-betting platform, so the shape you'd render is serving real users today — proof stays anonymised, and the coverage behind it stays public on the dashboard.

Integration is deliberately small: authenticate, request a feed type, render the rows. The docs carry sample responses for every feed type, so most teams have a first call working the same afternoon. Regional coverage fans out from the same feed — the UK is live today, with regional packs expanding; the regions view shows exactly what's live versus on the roadmap, and never claims coverage before it ships.

When you outgrow the trial, licensing is scoped in a conversation rather than a pricing maze. Start with a free trial key to put the matched feed in your own product this week, or talk to us about a licence.