Affiliate kit

Your link

Your link is any oddsrelay.io page with your code on the end:

https://oddsrelay.io/<page>?via=<your code>

You choose your code when you join, and PromoteKit shows your link when you log in. To send people to another page, add ?via=<your code> to that page's address. If the address already has a ? in it, add &via=<your code> instead.

Pick the page that fits your audience

/enterprise, and every page under /for except /for/developers, lead with Enterprise, which pays no commission.

What stops a link counting

• It points at the dashboard: app.oddsrelay.io, or oddsrelay.io/signup, /sign-up, /login, /sign-in, /trial or /dashboard. Those skip the page that records your code.
• Another tracking code is in the same link. A ref=, aff= or promocode= replaces yours. Some platforms add ref= on their own, so check the link as it appears after you post it.
• A link shortener dropped everything after the ?. Some do, so check the link after you shorten it.
• The visitor clicked another affiliate's link first, in the last 60 days.
• They buy after 60 days, or in a different browser or on a different device from the one they clicked on.
• Their browser blocks tracking scripts, which some privacy settings and blockers may do.
• They buy Enterprise, or anything not bought through our checkout.

Test it before you publish

Open a private window, paste the link exactly as you'll publish it, and check the page opens on oddsrelay.io with ?via=<your code> still in the address bar. Then close the window. Don't sign up or buy in the test: a plan you buy for yourself through your own link doesn't count.

Optional tags

You can add utm_source=<your channel>&utm_medium=affiliate to the end. They don't change who gets the credit. They tell us which of your channels sent a visit, if you ever ask.

What OddsRelay is

Use these as they are or in your own words. The figures are filled in from our published facts each time this page is built, so copy them from here on the day you publish.

OddsRelay: UK and Irish bookmaker odds, raw or matched to exchange lays.

OddsRelay is an odds data API covering 140+ bookmakers, 60+ of them live in the UK & Ireland. Each bookmaker's prices come raw, or already matched to the exchange lay.

OddsRelay is an odds data API: 140+ bookmakers, 60+ of them live in the UK & Ireland. Prices come raw, or matched to the lay on Betfair, Smarkets, Matchbook and BETDAQ. bet365 is in every plan, and every product on sale meets a maximum update time of 10–20 s. Start free with 50,000 tokens for 14 days.

Who the plans suit

People and teams using the data themselves. Developers building models, bots and tools, people running their own spreadsheets, and matched bettors and traders with their own tools.

Who needs Enterprise

Anyone who serves the data, or anything made from it, to other people, paid or free. That covers a site, an app, an odds comparison, alerts or tips, and a Discord or Telegram feed. Showing it in your own videos, posts and newsletters is different: see content ideas. Enterprise deals pay no commission, but send them to /enterprise all the same.

What it isn't

OddsRelay supplies data. It takes no bets and gives no tips or picks. The prices are pre-match, for the UK and Ireland.

By channel

Each channel has rules of its own. These are the ones that matter most.

Video

For YouTube, Shorts, TikTok and Instagram.

• Do: show the feed working on fixtures your viewers care about, in your own code, sheet or tool. Your opinion is yours to give.
• Link: in the description or a pinned comment. Links in Shorts descriptions and comments aren't clickable, so say "link on my channel" and point the Short at your long video.
• Don't: promise returns, wins or profit, or put your link beside betting sites YouTube doesn't allow or that aren't licensed for your audience. Don't post your link in comments on other people's videos.
• TikTok and Instagram: the link in your bio.
• Idea: build an oddsmatcher on screen, following an oddsmatcher in 50 lines, on this weekend's fixtures.

Sites and blogs

• Do: write from use. A tutorial or review where you built something with the feed helps readers. Google's spam policies treat copied affiliate pages as thin.
• Link: add rel="sponsored" to every affiliate link: <a href="https://oddsrelay.io/?via=<your code>" rel="sponsored">OddsRelay</a>
• Don't: copy our page text, or type prices and figures from memory. Take figures from this page and plan prices from /pricing, on the day.
• Comparisons: date them, link each provider's own page, and keep to what each one publishes.
• Showing prices: screenshots, or a table you made on a given day, are fine. An odds table, tool or feed on your site that runs on the data is Enterprise.
• Idea: "I tested an odds feed on Saturday's racing", with screenshots of the each-way board, following how to test an odds feed before you buy.

Our calculators on your site

• Our calculators (matched betting, each-way, dutching, odds converter and more) are free to embed, with no key or account. Pick one on /widgets.
• Each copy-paste snippet carries a plain credit link inside it: <a href="https://oddsrelay.io/widgets/<slug>" target="_blank" rel="noopener" data-or-credit-link>Powered by OddsRelay</a>
• You can make that your affiliate link. Add ?via=<your code> to the address and set rel="sponsored noopener".
• Keep data-or-credit-link on the tag. Without it the calculator hides your link and shows its own.
• Don't stuff keywords into the link text, and don't hide the link.
• The oddsmatcher widget is different. It shows current prices from the feed and needs an Enterprise key.
• If you run a directory or comparison of odds data providers, list OddsRelay with your link, date the entry, and link each provider's own page. Give our link rel="sponsored", as for sites and blogs.

Newsletters

• Who: only your own subscribers, who agreed to hear from you. No bought, rented or swapped lists, and no cold sends. UK email law (PECR) applies to whoever sends, and to whoever asked them to.
• Link: one link, to the page that fits your readers.
• Do: rewrite our blurb in your own words. Your readers know your voice.
• Don't: profit, "second income" or "risk-free" wording.
• Idea: a "tools I use" slot in your next issue, with one thing you made with the data.

X

• Do: post about something you made with the data: a screenshot, a chart, a snippet. One link per post.
• Don't: automated or bulk replies, your link under other people's posts, or several accounts.
• Idea: a three-post thread with the problem, what you built, and a screenshot of the result.

Discord and Telegram

• Where: your own server or channel. In anyone else's, read the rules first. Many ban promotion and referral links.
• Don't: DMs to members, rewards for invites, or the same message across many servers. Discord's guidelines ban bulk unsolicited messages.
• Showing prices: screenshots and your own write-ups are fine. A bot that posts our prices into your server is Enterprise, which pays no commission. Talk to us about it.
• Idea: a pinned post on how you set up your own odds sheet, with screenshots.

Matched-betting forums

• Do: answer the question first, from your own use. Link only where the forum allows it, and prefer your own guide or video to a bare affiliate link.
• Don't: "risk-free", "profit", "second income" or "guaranteed". The ASA has ruled against wording like this in matched-betting ads.
• Don't: promote us in a forum run by a rival odds or matched-betting service.
• Add "18+. Please gamble responsibly."

Reddit

You can share your link on Reddit where the subreddit allows it.

• Rules first: read the subreddit's rules before you post. Many betting and odds subreddits ban referral links or advertising, and moderators remove what breaks them.
• Do: answer the question in front of you, from your own use. Where links are banned, you can still say you use OddsRelay.
• Don't: post the same link across lots of threads, or from second accounts. Reddit treats accounts that mostly post their own links as spam. No DMs, and no asking for votes.

Developers

For GitHub, packages and dev posts.

• Do: link from a real project that uses OddsRelay: its README, docs or a tutorial. The README line under Copy is a start.
• Do: open-source code where each user brings their own OddsRelay key is fine. Keep keys in an environment variable and never commit one.
• Don't: affiliate links in other people's issues or pull requests, awesome lists included. GitHub's rules say promotion must relate to your own project.
• DEV and similar: read the site's own rules first: DEV asks for affiliate links to be disclosed, and doesn't allow AI-assisted posts that promote a business.
• Idea: a small public script, such as an odds screen, a notebook or a sheet, with your link on its "Data source" line. How to build an odds screen in Python is a start.

Words to use and avoid

Use

• "odds data", "an odds data API", "UK and Irish bookmakers"
• "raw prices", "matched to exchange lays"
• "bet365 is in every plan"
• "every product on sale meets a maximum update time of 10–20 s"
• coverage only as written on this page: "140+ bookmakers, 60+ of them live in the UK & Ireland"
• "start free for 14 days", "no card needed"
• "bookmaker" rather than "sportsbook", and "football" rather than "soccer"

Avoid

• Profit and money promises: "profit", "winnings", "beat the bookies", "guaranteed", "risk-free", "second income", "make money", "easy money", win rates or returns. OddsRelay is data only.
• Speed claims: "real-time", "instant", "sub-second", "fastest", or any time figure other than the maximum update time above.
• "the only", "the cheapest", "official", or anything that suggests a bookmaker endorses us.
• How the prices are collected. We don't publish it, so please don't guess.
• Any country or region beyond the UK and Ireland, "worldwide" or "global".
• In-play, live betting, price history or push delivery. The feed is pre-match, and you call it when you want prices.
• Calling the free plan a trial, or saying it is free for good or every month. Say "start free for 14 days".
• A discount or code. There isn't one.
• Claims about other providers you haven't checked on their own page that day.

Copy to adapt

Rewrite these in your own voice. Add "18+. Please gamble responsibly." wherever your piece talks about betting. The words in square brackets are yours to fill, and [your link] is your affiliate link.

If you build anything with odds, OddsRelay is worth a look: 140+ bookmakers, 60+ of them live in the UK & Ireland, raw or matched to the exchange lay, in one API. Start free for 14 days, no card needed.
[your link]

I've been using OddsRelay for [what you built]. It's an odds data API covering 140+ bookmakers, 60+ of them live in the UK & Ireland. You can take each bookmaker's prices as they are, or already matched to the lay on Betfair, Smarkets, Matchbook and BETDAQ, so the work of pairing fixtures and markets is done for you. bet365 is in every plan, and every product on sale meets a maximum update time of 10–20 s. It's pre-match data, with no tips. You can start free for 14 days with no card, and the plans are on its pricing page.
[your link]

I wired OddsRelay into [your project] this week: 140+ bookmakers, 60+ of them live in the UK & Ireland, each price raw or matched to the exchange lay. [screenshot]
[your link]

UK and Irish bookmaker prices in a Google Sheet, matched to Betfair, Smarkets, Matchbook and BETDAQ lays, from one formula. Start free for 14 days, no card.
[your link to oddsrelay.io/docs/libraries]

bet365 is in every OddsRelay plan, beside the other UK and Irish bookmakers, and every product on sale meets a maximum update time of 10–20 s. Here's what I built with it: [screenshot]
[your link]

Seconds 0 to 10: "OddsRelay is an odds data API: 140+ bookmakers, 60+ of them live in the UK & Ireland. Each bookmaker's price comes raw, or matched to the lay on Betfair, Smarkets, Matchbook and BETDAQ."
Seconds 10 to 25: show it working on this week's fixtures in your own sheet, script or tool. Say one thing you noticed.
Seconds 25 to 30: "bet365 is in every plan, and you can start free for 14 days. The link's in the description." (Shorts: "on my channel".)
Add "18+. Please gamble responsibly." if you talk about betting.

Odds data: [OddsRelay](https://oddsrelay.io/docs?via=<your code>). Bring your own API key in an environment variable, and never commit it.

OddsRelay. The odds data API behind [what you built]: 140+ bookmakers, 60+ of them live in the UK & Ireland, raw or matched to exchange lays. bet365 is in every plan. Start free for 14 days.
[your link]

Content ideas that show the data

You can show the feed's output, and anything you make from it, in your own videos, posts and newsletters. A public tool, site, feed, alert service or bot built on the data serves other people, and is Enterprise.

• Build an oddsmatcher on camera, following an oddsmatcher in 50 lines.
• Make an odds screen in Python: how to build an odds screen.
• Fill a Google Sheet with Saturday's matched board, using the template on /docs/libraries.
• Compare bookmaker margins on a weekend's football on your own fixtures, the way our margins study does.
• Walk through each-way terms beside the win and place lays for one race meeting: horse racing and each-way odds data.
• Test the feed before paying, step by step: how to test an odds feed.
• Ask an AI coding tool to build something on the feed, and show what worked: odds feeds and AI coding tools.
• A dated comparison of the odds APIs you've used, each claim linked to that provider's own page.

Describe what the data shows, never what anyone will win.

Logos

Use them as supplied: no recolouring, stretching, cropping or added words. Don't put OddsRelay in your domain, handle, app or channel name, and don't suggest we endorse your content.

• Logo for dark backgrounds (PNG, 1600 × 520)
• Logo for light backgrounds (PNG, 1600 × 520)
• Mark (PNG, 512 × 512)
• Mark (SVG)

For a banner size or a screenshot, email hello@oddsrelay.io.

Before you publish

1. The link lands on an oddsrelay.io page, carries your ?via= code and no other tracking code, and works in a private window.
2. Every figure is copied from this page, and every plan price from /pricing, today.
3. No profit, speed or "the only" wording.
4. "18+. Please gamble responsibly." wherever you talk about betting.
5. Each platform's, forum's or server's own rules.

The full rules, including buying through your own link, are in the programme terms. Questions: hello@oddsrelay.io.