OddsRelay vs SportsGameOdds

SportsGameOdds, a US provider based in Texas, states 85+ bookmakers across 28+ sports. It sells self-serve, with a free plan, and carries in-play odds and results in one feed. OddsRelay goes deeper on one region, the UK & Ireland, as a raw feed or with each price already paired to an exchange lay price.

Facts about SportsGameOdds checked 7 October 2026.

Which to pick

Pick SportsGameOdds if

You need in-play odds, with results in the same feed.
You need sports or books beyond the UK & Ireland, including US sportsbooks, DFS pick'em lines and prediction markets.
You want historical odds, or opening and closing prices, for backtesting.
You want official SDKs, an MCP server or a computed consensus price for each market.

Pick OddsRelay if

You want bookmaker prices paired with exchange lay prices and their liquidity.
You want bet365 on every plan, the free one included.
You want UK & Ireland bookmakers selected with one region parameter.

Side by side

OddsRelay and SportsGameOdds compared
Compared on	SportsGameOdds	OddsRelay
Output	Raw prices per bookmaker, every book's price for a market under one ID in one `/events` response, with a margin-free consensus price (`fairOdds`) and results in the same feed. Its docs and FAQ do not document output that pairs a bookmaker price with an exchange lay price.	Two feeds on every plan: raw bookmaker prices, and the same prices already paired with an exchange lay price and its liquidity, ready for an oddsmatcher.
bet365	On its Pro plan and above, pre-match and live, as raw prices. Its own page states bet365 has the broadest market coverage of any book it carries.	In the feed. bet365's page lists the feed types that carry it.
UK bookmakers	Its bookmakers index lists its books by name, ID and type. UK books in it include bet365, William Hill, Ladbrokes, Coral, Paddy Power, Sky Bet and Betfred. Its free plan has nine books, and its own page calls William Hill the UK-facing one among them.	140+ bookmakers, 60+ of them live in the UK & Ireland, in one schema. The coverage page shows what we cover.
Exchange lay prices	Betfair Exchange and Matchbook are among the venues its index lists as exchanges, each carried like a bookmaker with one price per side. Its schema documents no lay-price or liquidity field, and its index does not list Smarkets or BETDAQ.	Lay prices and liquidity from the four UK exchanges (Betfair, Smarkets, Matchbook and BETDAQ), beside each bookmaker price in the raw feed and paired with it in the matched feed.
Regions	Its `/events` call documents no region or country parameter. You name books with `bookmakerID`, or leave it out to get every book on your plan.	The UK & Ireland today, with 60+ bookmakers live, selected with one `region` parameter.
Delivery	REST, with in-play odds for games in progress (`live=true` filters to those). How often prices refresh depends on the plan, and a WebSocket stream, in beta, is on its All-Star and custom plans only.	REST, polled pre-match, with ETag caching and gzip. No in-play stream.
Historical odds	Historical odds, on plans its own pages state differently: its FAQ and pricing page say its Pro plan and above, its quickstart says some history on every plan. Opening and closing prices per bookmaker are a request option (`includeOpenCloseOdds`).	None. The feed carries current pre-match prices.
Pricing	Published plans in US dollars, including a free one. Usage is counted per event returned, not per market or bookmaker, and paid plans cost less billed annually.	Published plans (Free, Starter, Pro and Business), with Enterprise quoted. Every plan includes every product and every bookmaker in its region. Plans differ only in tokens.
Docs and sign-up	Public docs with an OpenAPI spec, a Postman collection, official SDKs in five languages and an MCP server. Self-serve sign-up, with the key sent by email.	Public docs and self-serve sign-up for a key.

Does SportsGameOdds include bet365?

Yes, on its Pro plan and above, its bet365 page says. Its free Amateur plan and its Rookie plan do not carry bet365, and on those a request filtered to bet365 returns an empty result rather than an error.

Sources

Every fact about SportsGameOdds above comes from its own public pages. They change, so check them before you rely on them. OddsRelay does not resell any other provider's feed.

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